our story
content at the heart of everything
We started our first pages at 14, growing football accounts past a million followers in a year. All while sitting in a classroom. Lunch breaks, under the desk, between lessons: every spare second went into posting. For seven years straight, 20 to 30 posts a day. No breaks. No off days. Not because we had to. Because we were obsessed with building the biggest audiences we could.
We now run over 20 brands with 170 million followers. In 2024 alone, we reached over 180 billion video views. The numbers are bigger, the stakes are higher, but nothing has changed. Content comes first.
vision
We’re here to make a positive difference - for every person, every day
With 170 million+ followers and billions of views, Pubity Group already reaches massive audiences. But our vision is bigger – we want every person on the planet to feel the positive impact of our business.
to make this happen we are expanding
Creating content that’s deeply rooted in culture across different countries and cities.
We’re building a full-service offering for brands because no one understands social media and culture like we do. Our goal is to help brands integrate in a way that feels positive, seamless, and unmatched.
We have the audience, now it’s about building commerce plays that fit into culture, make sense strategically and push our mission of positivity forward.
Timeline
future
scaling to the next level
We're just getting started... but here’s what we’re focused on right now
Creating short-form videos, podcasts, and long-form digital shows to deepen audience engagement.
Growing beyond Instagram and TikTok into YouTube, newsletters, and live events.
Strengthening our presence in key spaces and embedding ourselves further into cultural moments and conversations.
Strategically using AI to enhance content creation without losing the authenticity that defines us.
Legacy
Pubity Group has always been about content, community, and culture.
Our goal is simple — to build a brand that lasts. No matter how social media evolves, we’ll stay at the forefront, shaping conversations and leading culture for every generation.
We’re building something designed to live forever.
