We’re here to make a positive difference
We are making positivity the driving force of youth media, reshaping digital culture for the next generation. Positive is not the soft option. Negativity is easy and it is everywhere. Building something at this scale that leaves people lighter than it found them is the hard version, and almost nobody is trying to do it properly.
What we're investing in
Franchise brands
We already have five brands that have properly found their feet: Pubity, Old Friend Club, Dad Says Jokes, Try Each Other's and Fluffy. Over the next few years we want to build five more by 2031, and what I'm most proud of is that every one of them will come from the people already inside our team rather than being bought in from outside.
Owned audiences, not rented ones
A lot of media companies are really just renting their audience from a platform, and when the algorithm shifts, that audience can disappear overnight. We've chosen to do things differently by building direct relationships with the people who follow us, on terms we set ourselves, so that the audience we grow is one we genuinely get to keep.
Beyond the screen
We see our brands reaching well past the feed and into characters, products, originals, documentaries, apps and real world businesses. The brands are what keep everything moving, but the IP we create along the way is the part that stays with us for the long run.
Pubity Group has always been about content, community, and culture.
Our goal is simple. Build a brand that lasts. No matter how social media evolves, we’ll stay at the forefront, shaping conversations and leading culture for every generation.We’re building something designed to live forever.
