Case Study
Case Study
Case Study
KA Drinks Repositioning
THE BRIEF
KA Drinks brought us on board to help the brand build relevance for itself with a Gen-Z audience.
OUR SOLUTION
We partnered with KA to launch Be The Noise - a multi-platform campaign that saw us celebrate members of community who embody the spirit of ‘Be The Noise’, before identified the next generation of noisemakers as part of a first-of-its-kind interactive talent show where we gave our community to showcase their talents in front of millions.
THE IMPACT
We created saliency for KA among their refreshed target audience and transitioned members of our online community to engage with the brand in real life.
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