Case Study
Case Study
Case Study
Mikado ASMR
THE BRIEF
Chocolate brand Mikado came to us wanting to establish themselves as the go-to snack for millennials looking to bring a little moment of joy into their everyday.
OUR SOLUTION
We created ASMR Sundays - a repeatable series of branded ASMR videos that joined the dots between a popular viral trend, the Mikado product and famous faces that our community know and love.
THE IMPACT
We positioned Mikado as a snack that brings fun to everyday lives through integrating it with the target audience's interests.
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