Case Study
Case Study
Case Study
Wendy's Saucy Strips
THE BRIEF
Wendy’s Canada called on us to raise awareness of their new Saucy Nuggets amongst a niche audience of Canadian gamers.
OUR SOLUTION
To grab the attention of hungry gamers everywhere, we created the NuggDock – a custom device that allows gamers to indulge in saucy nuggets while they game without getting anywhere their gear. We convinced top Canadian streamer AllyCatastrophe to use the NuggDock live on her Twitch stream, before turning footage of the surreal moment into headlines and memes across our network of pages, authentically integrating Wendy’s and their new product into a genuine viral moment.
THE IMPACT
Our audience craved the new saucy chicken dippers upon seeing the product authentically integrated into meme culture.
PAGES
Pubity, Memezar, Gamingzar, Moviezar
