Case Study
Case Study
Case Study
Popeyes Boneless Wings
THE BRIEF
Popeyes tasked us with generating excitement around the release of their new boneless wings.
OUR SOLUTION
We tapped into the age-old internet debate around chicken wings to launch the Great Wing Debate – a multi-channel campaign that called on the Pubity to decide once and for all whether or bone-in or boneless wings deserved the title ‘King of Wings’ through creator-led video content, custom memes and interactive audience polling.
THE IMPACT
Our audience was genuinely entertained, and we sparked positive conversation and awareness around the brand's menu items
PAGES
Pubity & Memezar
