Case Study

Case Study

Popeyes Boneless Wings

THE BRIEF

Popeyes tasked us with generating excitement around the release of their new boneless wings.

OUR SOLUTION

We tapped into the age-old internet debate around chicken wings to launch the Great Wing Debate – a multi-channel campaign that called on the Pubity to decide once and for all whether or bone-in or boneless wings deserved the title ‘King of Wings’ through creator-led video content, custom memes and interactive audience polling.

THE IMPACT

Our audience was genuinely entertained, and we sparked positive conversation and awareness around the brand's menu items

PAGES

Pubity & Memezar

15.4M

CAMPAIGN IMPRESSIONS

2%

ENGAGEMENT RATE

ALL

F&B

FAST DELIVERY

TRAVEL

ENTERTAINMENT

CPG

GAMING

PUBLIC SECTOR

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Created awareness for the release of new boneless wings.

Created awareness for the new Saucy Nuggets among a gaming audience.

ALL

F&B

FAST DELIVERY

TRAVEL

ENTERTAINMENT

CPG

GAMING

PUBLIC SECTOR

Launched Burger King’s SpongeBob Movie menu to drive awareness, positive sentiment, and purchase intent at scale

We drove mass awareness for Subway’s Oreo Footlong Cookie launch among its key snacking audience.

We raised awareness for the release of the new season of Love After Lockup on AMC Networks.

We leveraged mass reach to support Cactus Jack in making Travis Scott's concert go viral.

We built awareness and hype around the festival.

We repositioned KA Drinks to their change in target audience.

We created awareness for Pepsi's brand refresh.

We created awareness for the brawl stars in-game promo.

We created awareness for Netflix's newly released gaming roster.

We created consideration for Bacardi as the drink of choice during the Halloween season.

We raised awareness and consideration for Wicked Part One.

We reached a millennial audience to create awareness for Quest's new show.

We amplified the Super Bowl commercial.

Created awareness for winalot's great british dog of the year competition.

Created awareness for the return of OG season.

We amplified the Super Bowl commercial.

Created awareness for DoorDash's offerings outside of food.

Created awareness for Dubai as an ideal tourist attraction.

Created awareness for Yas Island.

Created awareness for the world's largest e-sports festival.

Created awareness for the HMRC app.

Created consideration for Mikado as the snack of choice for millennials.

Supported their super bowl ad to reach gain mass reach and awareness.

Created awareness for the theatrical release of No Hard Feelings.

Created awareness for the pet brand's movie promo offer.

Created awareness for the release of new boneless wings.

Created awareness for the new Saucy Nuggets among a gaming audience.

ALL

F&B

FAST DELIVERY

TRAVEL

ENTERTAINMENT

CPG

GAMING

PUBLIC SECTOR

Launched Burger King’s SpongeBob Movie menu to drive awareness, positive sentiment, and purchase intent at scale

We drove mass awareness for Subway’s Oreo Footlong Cookie launch among its key snacking audience.

We raised awareness for the release of the new season of Love After Lockup on AMC Networks.

We leveraged mass reach to support Cactus Jack in making Travis Scott's concert go viral.

We built awareness and hype around the festival.

We repositioned KA Drinks to their change in target audience.

We created awareness for Pepsi's brand refresh.

We created awareness for the brawl stars in-game promo.

We created awareness for Netflix's newly released gaming roster.

We created consideration for Bacardi as the drink of choice during the Halloween season.

We raised awareness and consideration for Wicked Part One.

We reached a millennial audience to create awareness for Quest's new show.

We amplified the Super Bowl commercial.

Created awareness for winalot's great british dog of the year competition.

Created awareness for the return of OG season.

We amplified the Super Bowl commercial.

Created awareness for DoorDash's offerings outside of food.

Created awareness for Dubai as an ideal tourist attraction.

Created awareness for Yas Island.

Created awareness for the world's largest e-sports festival.

Created awareness for the HMRC app.

Created consideration for Mikado as the snack of choice for millennials.

Supported their super bowl ad to reach gain mass reach and awareness.

Created awareness for the theatrical release of No Hard Feelings.

Created awareness for the pet brand's movie promo offer.

Created awareness for the release of new boneless wings.

Created awareness for the new Saucy Nuggets among a gaming audience.

Case Study