Case Study
Case Study
Case Study

Visit Dubai - You Decide
THE BRIEF
Visit Dubai tasked us with increasing consideration for Dubai as a tourist destination amongst Gen-Z holidaygoers.
OUR SOLUTION
Through a series of original videos and custom integrations into our most popular editorial formats - spanning everything from incredible videos of the countries most amazing views to a community-wide vote for the best tourist activities in Dubai - we introduced our community to a whole different side to the country.
THE IMPACT
A large portion of our community engaged with the campaign and one lucky winner was able the top voted experience, positioning Dubai as a desirable destination
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