Case Study
Case Study
Case Study



Pepsi's Brand Refresh
THE BRIEF
Pepsi tasked us with creating mass conversation around the brand's first major rebrand in a decade.
OUR SOLUTION
We activated our network of the internet's biggest meme and viral news pages to bring footage of Pepsi’s global suite of stunts to introduce their new logo to an audience of millions.
THE IMPACT
We sparked a conversation among our audience, creating added saliency and awareness for the Pepsi brand.
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