Case Study

Case Study

Case Study

Fresh Step Movie Promo Offer

THE BRIEF

Cat food makers Fresh Step brought us on board to leverage their sponsorship of the new Garfield movie to build relevance with cat owners.

OUR SOLUTION

We created ‘Cats Reacts’ – an original video series where we invited cats from our Fluffy community to ‘react’ to some of the moist viral cat videos on the internet, including clips from the Garfield movie.

THE IMPACT

We increased saliency for the client through leveraging internet culture and a brand new engaging bespoke format

PAGES

Fluffy

1.7M

CAMPAIGN IMPRESSIONS

1%

ENGAGEMENT RATE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

Case Study

Case Study