Case Study
Case Study
Case Study

Fresh Step Movie Promo Offer
THE BRIEF
Cat food makers Fresh Step brought us on board to leverage their sponsorship of the new Garfield movie to build relevance with cat owners.
OUR SOLUTION
We created ‘Cats Reacts’ – an original video series where we invited cats from our Fluffy community to ‘react’ to some of the moist viral cat videos on the internet, including clips from the Garfield movie.
THE IMPACT
We increased saliency for the client through leveraging internet culture and a brand new engaging bespoke format
PAGES
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