Case Study
Case Study
Case Study
MDLBEAST Festival
THE BRIEF
To build awareness and hype around the Soundstorm music festival amongst an international audience of Gen-Z music fans.
OUR SOLUTION
Through a combination of treasure hunt-style ticket giveaways and interactive on-the-ground Instagram Stories content that allowed the Pubity community to influence every part of our host’s festival experience, we gamified every element of our campaign and transformed Soundstorm from a simple music festival into an interactive entertainment experience.
THE IMPACT
Effectively achieving the client's goal and overdelivering on KPIs.
PAGES
Pubity
