Case Study

Case Study

Case Study

Quest's James May and The Dull Men

THE BRIEF

TV channel Quest reached out to us to drum up excitement for the launch of their new show James May and the Dull Men’s Club amongst a millennial audience.

OUR SOLUTION

We brought the show to life for our audience in an unexpected way by integrating themes and clips of show into Old Friend Club, the Pubity Group original show which hears from grandparents all around the world.

THE IMPACT

We reached the target audience that Quest was trying to reach with engaging content that our audience resonated with, encouraging them to check out the new show.

PAGES

Pubity & Old Friend Club

12.2M

CAMPAIGN IMPRESSIONS

2%

ENGAGEMENT RATE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

Case Study

Case Study