Case Study
Case Study
Case Study



Quest's James May and The Dull Men
THE BRIEF
TV channel Quest reached out to us to drum up excitement for the launch of their new show James May and the Dull Men’s Club amongst a millennial audience.
OUR SOLUTION
We brought the show to life for our audience in an unexpected way by integrating themes and clips of show into Old Friend Club, the Pubity Group original show which hears from grandparents all around the world.
THE IMPACT
We reached the target audience that Quest was trying to reach with engaging content that our audience resonated with, encouraging them to check out the new show.
PAGES
Pubity & Old Friend Club