Case Study
Case Study
Case Study

HMRC App Awareness
THE BRIEF
HMRC needed help raising awareness of their amongst a Gen-Z audience in the UK.
OUR SOLUTION
We integrated the HMRC app and its features into engaging original video content that turned something serious and functional into something relatable and entertaining for the Pubity community.
THE IMPACT
Through a brand uplift study, we saw an increase in the awareness of the HMRC app overall within our audience.
PAGES
Pubity, Memezar & British Memes