Case Study

Case Study

Case Study

HMRC App Awareness

THE BRIEF

HMRC needed help raising awareness of their amongst a Gen-Z audience in the UK.

OUR SOLUTION

We integrated the HMRC app and its features into engaging original video content that turned something serious and functional into something relatable and entertaining for the Pubity community.

THE IMPACT

Through a brand uplift study, we saw an increase in the awareness of the HMRC app overall within our audience.

PAGES

Pubity, Memezar & British Memes

26.8M

CAMPAIGN IMPRESSIONS

2.3%

ENGAGEMENT RATE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

LONDON • NEW YORK • LOS ANGELES • DUBAI

PUBITY GROUP LTD.
Tagwright House
Westland Place
London
N1 7LP

© 2025 PUBITY GROUP LTD. ALL RIGHTS RESERVED.

SOCIAL

WEB

PEOPLE

ADVERTISE

Case Study

Case Study