Burger King Spongebob
THE BRIEF
Amplify Burger King's limited-time SpongeBob Movie menu by tapping into the playful world of Bikini Bottom. The objective was to drive mass awareness, positive sentiment, and meaningful purchase intent through a social-first partner capable of translating the cultural relevance of SpongeBob into high-performing content
OUR SOLUTION
We activated a three-phase, multi-channel rollout across Pubity, Memezar, Moviezar, and Dad Says Jokes. From headline launch announcements to man-on-the-street activations and bespoke “Gathering of the SpongeBobs” content, we pulsed creative strategically to maximize impact. Leveraging the full Pubity ecosystem, we combined culturally resonant humor with platform-native execution across Instagram and TikTok to drive scale, sustain momentum, and outperform engagement benchmark
THE IMPACT
The campaign delivered 25M+ views and 10.6M reach, overdelivering against target. We generated 277K total engagements, with Phase 1 engagement rates exceeding industry benchmarks. Brand lift study results showed a +41-point lift in consideration, with 3 in 4 users likely or very likely to purchase. The partnership drove measurable gains across awareness, affinity, consideration, and action intent.
PAGES
Pubity, Memezar, Moviezar, Dads Says jokes
